Mitch Joel calls Google Reader the NORAD to his life
Kicking off Boot Camp to a packed room this morning, Mitch Joel shared a short video from Common Craft called “RSS in Plain English”. RSS was the first of a dozen “tools of the trade” for tracking...
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SEO expert tells four retailers what they are doing wrong
Getting a handle on a website’s search engine optimization (SEO) can be a daunting task. One way to kick-start that kind of task is to get SEO expert Stephan Spencer’s input. During yesterday’s SEO...
View ArticleEuropean retailers embrace online trends
Pixmania Executive Director Ulric Jerome and Marks & Spencer Multi-Channel Director Susan Aubrey-Cound took the stage yesterday to share with attendees their retail experiences from across the...
View ArticleCross-channel lines aren’t blurred, they are gone
While yesterday’s cross-channel optimization session started with talk of the blurring, gray lines dividing channels, by the end Vitamin Shoppe CMO Lou Weiss and Patagonia Director of Merchandising...
View ArticleTrends from the EXPO Hall
You can learn a lot wandering around the EXPO Hall and talking to exhibitors. For example, the UN World Food Programme has partnered with PayPal to fight world hunger, and retailers have an opportunity...
View ArticleRetailers share one thing they learned in Dallas
While attendees waited in line to have their pictures taken on the 50-yard line at Cowboys Stadium, I jumped at the opportunity to interview a captive crowd. When I asked retailers to share one thing...
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Why online retailers should be as “liked” on Facebook as offline retailers
If you were following the #shoporg10 hashtag on Twitter last week like I was, you watched as retailers and solution providers at the Shop.org Summit tweeted about after parties and after-after parties....
View ArticlePhotos from the Dallas Cowboys 50-yard line
The photos are in! If you didn’t get a chance to grab your Dallas Cowboy Stadium prints at the Shop.org Summit, you can find all the photographs of attendees on the 50-yard line in the below slide...
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Welcome to Boston: 5 tips for Summit attendees just arriving
It’s Sunday afternoon and Shop.org’s staff is putting the final touches on everything from food to presentations to badges. All that’s left is for the 3,500+ attendees to arrive. While they are all en...
View Article12 ways to entice others to link to your site (and increase your traffic)
In a tactical session filled with tips, tricks and best practices, Econsultancy‘s David Tradewell, Commercial Director, North America, covered many ways that a retailer can optimize their offsite...
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eBags exec offers advice on how to make Facebook less “sticky”
After an unfortunate experiment with a stick of chewing gum, I still distinctly remember my mom using an entire jar of peanut butter on my hair. I was 10 years old, and as I realized the peanut butter...
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Three best practices for email, derived from the top retailers
What are the top online retailers doing with email that makes them so successful? Loren McDonald and the team at Silverpop had the same question and, thankfully, the research to answer that question....
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Ecommerce trends from the EXPO Hall
In addition to an Angry Bird, a CEO with bunny ears, and more giveaways than I could count, the Shop.org EXPO Hall showcased 200 exhibitors to Annual Summit attendees. We managed to grab a few minutes...
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Talking with… NRF Chief Economist Jack Kleinhenz about the outlook for 2013
It’s that time of the quarter – a multitude of newly-released economic indicators are released and then scoured for hints about the months and year to come. For the retail industry, the initial read on...
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The Walgreens path to omnichannel success
If you haven’t been paying attention to Walgreens of late, you might be surprised to see that this 112-year-old (and No. #32 on the Fortune 500 list) company has in fact transformed itself to be a...
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More online and mobile shopping for Valentine’s Day 2013
Following all the buzz around the Super Bowl, Valentine’s Day is just a few days away, and it looks like shoppers are primed to treat family and friends. The online data from NRF’s 2013 Valentine’s Day...
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How “digital” fits into today’s retail organization
How to organize e-commerce within a retail company isn’t an easy question to answer. “E-commerce as a division has been through various stages through the years,” Shop.org Executive Director Vicki...
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Seven tips to get a grip on YouTube SEO
I’ve been working with search engine optimization mastermind Stephan Spencer for nearly five years. During this time he’s shared hours of his expertise and strategy on all things SEO with the Shop.org...
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Tracking the evolution of the modern retail organization
At Shop.org’s First Look event during Retail’s BIG Show, Executive Director Vicki Cantrell moderated a panel of e-commerce executives from Belk, Charming Shoppes and REI to discuss challenges and...
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Five ways small businesses should start out on Twitter
“To tweet or not to tweet?” It’s a question small, mid-sized and global companies are answering every day. Next to the in-store experience, Twitter has become as close to a real-time conduit for...
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